For Client Sony, Agency Young and Rubicam,
and Production Company Epoch Films, TCS created a bizarre little alien puppet
named "Plato". Several verisons were actually produced, with interchangeable
parts. There were two main bodies; one for walking scenes, and one for shots
where the puppet was seated in one place. There were two different heads:
a close-up animatronic head and a lighter weight "walking" head. A separate
set of animatronic insert arms was made, as was a set of insert gloves,
for even more dexterity. The joke behind some of the spots was that this
fuzzy blue critter is really attractive to women, but as we were operating
him on the USC campus, it turned out that this wasn't just a scripted concept.
A lot of the coeds there really DID take a shine to the little guy!
Strange! He featured radio controlled moving
eyes, winks and blinks, moving ears, and antannae. His fingers could either
be posed, or curled via cable pulls, depending on the set of arms used.
Rods attached to his head, wrists, and feet allowed for gross body movements. One of the coolest things
about this puppet was that several times, he did walk. This was done via
using a version of the Japanese Bunraku technique, in which the puppeteer
making him walk is linked to his puppet: foot to foot, hip to hip, arm to
arm, and head to head. Afterwards, the puppeteer and rig is erased in post
production. Download "Audrey" and "Language Lab" to see this technique in action! Here are some pix that show Plato's
evolution: Early concept sketches, sculpture, painted and flocked sculpture,
mechanical innards, nolds and parts, and the finished product...
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Plato gets a trim for an ad appearing in Rolling Stone
Download the spots!:
Sony Plato "Spaceship" (270 x 180,
:58, 20 MB)
Sony Plato "Language Lab" (270 x
180, :31.25, 7.5 MB)
Sony Plato "Audrey" (270 x 180, :30,
8.6 MB)
Sony Plato "Dog" (270 x 180, :30, 11.4
MB)