In this clever and fast-paced :30 second spot, HSI
Director Dave Merhar got the most out of his crew,
locations, actors, and animatronics. The spot was shot on
location in Florida just prior to Christmas 2000. Four weeks
of prep, however, were needed to create the stars of the
spot. Real tortoises were considered, but obtaining real
ones of the proper size was only one of the obstacles in the
way. Live transport of the animals would have been
time-consuming and expensive, and most important of all,
real tortoises DON'T DO WHAT YA TELL 'EM TO DO! Realizing that most other puppeteers and animatronics
shops don't do what you tell 'em to, either (that's a joke,
son!) Merhar and his producer Grayson Bitthell came to The
Character Shop with a giant wheelbarrow full of money and an
open-ended schedule, with the instruction to take all the
time that was needed, and let them know when it was all
done... oh, wait, that was just a dream I had! It was a given that realistic animatronics could be
created to stand in for the Galapagos-sized tortoises for
most of the spot, but the action sequences involving leaping
up, running, standing upright, and skidding back were at one
time considered to be done by CGI. It was up to Character
Shop President Rick Lazzarini to prevent that folly: "Even if you give a very talented CGI company all the
money and all the time in the world, matching between
live-action and CGI creatures is still not ready for
prime-time", Lazzarini opined, "What I wanted to do was show
them that we could create an incredibly realistic (yet
slightly whimsical) pair of tortoise characters that could
be shot in real time, with opportunities for on-set
spontaneity and variety, without any stylistic "gaps", and
at a cheaper cost than CGI." What helped tremendously was
the fact that Director Merhar was very sympathetic to this
approach...but only if he could be instilled with enough
confidence that it could work. To accomplish this, Merhar and The Character Shop team
did a series of mock-up tests using different sized and
statured actors, and had them run, jump, and move within a
mockup tortoise shell. They found the perfect performer for
the role with Michael Munoz, a 4 1/2 foot powerhouse who had
the attitude, the strength, the stamina, and the performing
ability to make the "action turtle" come to life. Once the
size of the creatures had been established, TCS crew went to
work creating the sculptures and molds of the heads, legs,
shells, and tails. Two "hero" puppets, and one 'action suit"
would be created, as well as various insert pieces. In a
particularly striking bit of luck, TCS discovered an actual
Galapagos shell that was 4' long; the perfect size. Los
Angeles biologist/naturalist/lecturer Dana Bleitz just
happened to have the shell of a creature that was, at the
time of its' death at the San Diego Zoo, the largest
Galapagos Tortoise in captivity. The shells, lightweight and thin, were duplicated in
fiberglass cloth and polyester resin, and painted to
perfection. The puppets were designed to accommodate two
puppeteers; one for the front legs and shell, and one to
handle the head, neck, breathing, and mouth movements. Off
screen puppeteers operated the tortoise's eye blinks and
movements via radio control. While the latest advances in
synthetic prosthetic skins favor silicone (see
our Realistic Human Project), the TCS team decided to go
with foam latex as the material of choice for the tortoises'
skin. The reasons? "Translucency wasn't an issue", Lazzarini
(who puppeteered the head of the lead tortoise) explains,
"These tortoises had a very matte finish to them. The other
benefit was that the skins ended up being lighter, which is
a saving grace. Anyone who's ever had an animatronic puppet
head at the end of their arm ...horizontally...can
appreciate the difference that the elimination of even two
ounces can make." Finally, foam latex had the ease of
paintability, and the stretchability needed to simulate
realistic tortoise skin. Having four puppeteers underneath the tortoise required
digging a large hole in the sand; a difficult task, since
the "perfect' location just happened to be above a
foundation of sharp, hard-to-dig coral. Once excavated, the
pit was then covered with plywood, reinforced with vertical
struts, and covered with sand. Joining him under the puppets
were TCS puppeteers Erik Shaper, Stephen Blandino, and the
mercifully compact Michael Munoz. "Escape" hatches were
provided in case of an emergency, and "I was ready with my
pee bottle, just in case it turned out to be a long haul"
laughs Lazzarini. Equipped with video monitors, the
puppeteers were able to do numerous takes, and give Merhar
and the client plenty of material to choose from. Then it
was Munoz' turn; he showed he had the mettle and the energy
to run across 50 feet of sand again and again and again...a
tiring feat even *without* having to wear a hot, stuffy
tortoise suit! Originally scheduled to show at this years' Super Bowl,
its' debut was delayed until this Spring, but the wait was
well worth it! What's New | Features
| Commercials | Resume
| Realistic | Whimsical
| Scary | Animatronics
| Prosthetics | Puppets
| Waldo® | Publicity
| TCS Fun | FX
FAQ | Reference | Feedback Except where noted, all contents are the property of The Character Shop, Inc. and copyright 1995-2006
A helicopter shot gives us a view of a tiny
island in a sapphire blue sea. A couple of the island's
natives sun themselves on the beach; they just happen to
be a pair of huge tortoises. Two hardy environmentalists
saunter into the scene , their day's work done, and they
set out a couple of Buds to enjoy. While they're not
looking,however, one of the tortoises suddenly springs up
on two feet and RUNS over to them! Still
oblivious, the two guys don't notice that thetortoise is
rapidly plucking their bottles of Bud and tossing them
over his shoulder to his partner whose shell opens up to
reveal an internal ice chest, just waiting for those
frosty bottles! Quickly, our twitchy terrapin zips back
and skids into his former spot, acting as if nothing
happened. As the two tree-huggers look around
open-mouthed, wondering what could have happened to their
cold beers, the tortoises smile slyly as if to say:
"Well, don't look at US!".
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