Arby's Cat in Wallpaper progress

When Director Dave Merhar called us up for this Arby's spot, he knew it was right up our alley. We used a static form for the cat's body, and cleverly covered it with wallpaper. For the tail we created a cable-controlled, sinuous "tentacle" mechanism, which was then covered with an orange tabby fur transfer (all synthetic fur). Below, see the progress page we had the Director and Client review so we could get the effect just right. Video of the movement tests are located about mid-page. No animals were harmed during the making of this spot!


"At the top of the page is Friday's 5/12 Progress on the Catwall.

To eliminate the propogating/radiating folds, we've done something different.

We prewrapped the cat, and then cut an outline around it in a pristine piece of paper.

Pros: Looks pretty much like what (I think) was described to me; a cleaner central panel of wallpaper covering the cat with the cat form bulging out of it, with the tail end at the right edge of the paper.

A question: The wall paper is NOT "palindromic", that is, each sheet has a dark green edge on the right, and a light green edge on the left, and this reverses if you turn it upside down. So, we need to know: Which way are you going to be hanging the paper in the room? Darker stripe rightmost, or light stripe rightmost?


Click on any photo to see an enlarged version."


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Friday's cat with clearer definition on head, legs Friday's cat with clearer definition on head, legs Friday's cat with clearer definition on head, legs
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Friday's cat with clearer definition on head, legs-and Flash photography Friday's cat with clearer definition on head, legs-and Flash photography Friday's cat with clearer definition on head, legs-and Flash photography
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Friday's cat with clearer definition on head, legs- no Flash Thursday's cat Thursday's cat
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Thursday's cat Thursday's cat Thursday's cat
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Thursday's cat Thursday's cat Thursday's cat
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Thursday's cat Thursday's cat Cat tail movement test 1
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Cat tail movement test 2 Prone position Prone position w/ flash
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Prone Position w/ exposed tail Prone Position w/ exposed tail Vertical position w/ brown paper
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Vertical position w/ brown paper Vertical position w/ brown paper, tail exposed Vertical position w/ brown paper, tail exposed
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All Fours position All fours position w/ flash All Fours position w/ tail exposed
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All Fours position w/tail exposed Vertical position Vertical position w/ flash
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Vertical position w/ flash Vertical position w/exposed tail Vertical position w/exposed tail



      

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